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Quality of farmers market - Basics of marketing


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Quality of farmers market - Basics of marketing Each farmer's market must comply with the Codex of Farming Markets. The farmer's code may be issued by the relevant ministry of the country. The aim of the Code is to contribute to greater consumer protection and better orientation on the farmer's market. It mainly depends on the consideration given by the market operator whether it will only require compliance with the basic rules or will be more stringent in complying with all rules and more rigorous when choosing suppliers of products. Variety of offers The new potential consumer will mainly attract the offer of exhibited products, but to become the regular customer the market must meet its quality requirements. An important aspect in the eyes of customers is that fa..

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Quality of farmers market - Basics of marketing

Each farmer's market must comply with the Codex of Farming Markets. The farmer's code may be issued by the relevant ministry of the country. The aim of the Code is to contribute to greater consumer protection and better orientation on the farmer's market. It mainly depends on the consideration given by the market operator whether it will only require compliance with the basic rules or will be more stringent in complying with all rules and more rigorous when choosing suppliers of products.

Variety of offers

The new potential consumer will mainly attract the offer of exhibited products, but to become the regular customer the market must meet its quality requirements. An important aspect in the eyes of customers is that farmers' markets be distinguished from hypermarkets. Not only in personal contact with a farmer, but also in quality and fresh offer. Consumers do not expect the widest range of products, but they depend on the high quality of the products sold. What farmers will offer more in variety and regional products, the better for their sales. "The market can offer other fresh and homemade goods - milk and dairy products, meat and meat products, fresh pastries, confectionery, cakes, berries, mushrooms and more. There are also crafts products in the markets, such as baskets, wooden crockery, candles, ceramics, and lace. If you are interested, you can make an exception and allow the sale of some specialties of foreign neighbours. Market operators should also be aware of who sells their sellers in their marketplace and in the event of a breach of rules, these dealers should be immediately expelled from the markets.

Market equipment

Farmers' markets can usually be found in an open space, in a downtown square, or in a roofed area, which is more enjoyable in case of very hot or rainy weather for both customers and sellers. When implementing a market, operators must not forget enough space for stalls to allow retailers enough space to exhibit their products just as they must think of customers who need space to buy. "From the point of view of the dealers, it is more advantageous when the site is prepared by the operator or, for example, by the municipal technical services. They do not have to compose and decompose in the morning and in the evening. The operator should obtain further details. Sale of animal products cannot be done without electricity (to connect refrigeration equipment). It is also important to provide drinking water, preferably hot, and toilets. The operator must also solve the waste management (ensure the containers and their collection). Market visitors will also appreciate a simple sitting: just a few benches. If the retailers also offer snacks, there should be prepared tables. "

Accompanying program

Other new customers will often attract a suitable accompanying program to create a better social atmosphere on the market. People go to the markets to have fun, meet friends, not just shop. "A nice example of the accompanying program are thematic festivities (potato, pumpkin, apple), folk craft demonstrations, theaters and concerts or various events for children"



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