Share clients with news, improve their relationship to your business, and lure them to buy new products. This is the main mission of corporate newsletters. But to be really successful, it is not enough to have a new or discounted product. That's why we have prepared a list of 10 steps that will lead you to interesting newsletters.
Before you start typing and planning newsletters, you need to know what you want to offer to subscribers. Will they be new products? Trend information? Case studies? Or maybe everything together?
So determine what information you are going to provide to readers and how many in each email. Let them know what to expect.
If someone sends you newsletters three times a day, you probably send it to your spam folder. And if he writes you once every six months, you'll forget him. Think about it when thinking about the frequency of your newsletters. Newsletter can not be send too often or too little.
It is essential that you have something to say in the e-mail. So if you are not sure you will have enough news, choose a longer interval.
The corporate newsletter is not primarily a selling tool. Therefore, forget about the continuous presentation of your products and PR superlatives of the "awesome performance" or "unique design" type. This is not what newsletter reader is not interested.
It's better to simply introduce a new product, show its benefits, and let the reader study the details on your site.
The subject is essential not only for corporate newsletters. It often decides whether to open an email client. Therefore, it must be interesting for the reader. For example, show some of the news and/or use numbers.
The subject can also be slightly mysterious - just do not overdo it to end in the spam folder.
Surely, you can send the newsletter just under the head of your company or marketing department. But if you want to be more interested, send it on behalf of a specific employee. The reader will act more personally.
Or you can think of a brand new sender. Never forget to mention the business name.
Once the reader in the e-mail client moves the mouse to the subject, he will see an introductory sentence behind it. So try and attract your customer to open a newsletter. Just write it in the smallest font - not to disturb the body of the e-mail.
The beginning of the introductory sentence is especially important. Readers will be shown even if you splash a little with the length of the subject. Therefore, pay special attention to it.
Forget about addressing the reader. No one is waiting for the newsletter. More important is the correct headline. Unlike addressing, it can attract and "force" to read the entire newsletter. That's why you can easily win with it just as you did with the subject.
The newsletter needs to be read by the reader not only in content but also in appearance. Also, keep in mind that many e-mail clients do not usually see external images, and that emails are increasingly appearing in smart phones or tablets. So choose a template that will not only be nice but also responsive and it will work without external pictures
Finally add your logo and contacts to it. Let the reader know where to turn.
The newsletter must be airy, so that the reader does not repel an infinite number of letters. So do not forget to structure it enough. At the same time, be concise - whether you want to show a new product or draw attention to a birthday party, try to enter a few sentences.
Keep longer text on your blog and link it to the newsletter.
In general, corporate newsletters may not be dry and boring. On the contrary, they should be fresh, light and readable. But remember, first of all, all corporate communications must be consistent.
So if the jokes do not belong to your vocabulary, be really, really cautious with them in the newsletter.
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